Losa is a product and experience designer working at the intersection of culture insight and creative technology.

She builds for access, designs with conviction, and tells stories that are long overdue.

She's currently designing for the Digital Advisor experience at Thrivent.

selected works

what I'm proud of

Dual Cryptocurrency Notes with Ledn

Transforming a Sales-Led Investment Product Into a Self-Serve Revenue Engine

Dual Cryptocurrency Notes with Ledn

Transforming a Sales-Led Investment Product Into a Self-Serve Revenue Engine

Money Management & Cash Flow with BMO

Launching a Native Budgeting Tool to Drive Financial Habit Formation

Money Management & Cash Flow with BMO

Launching a Native Budgeting Tool to Drive Financial Habit Formation

Corporate Onboarding with Ledn

Scaling Corporate Onboarding by Embedding Compliance

Corporate Onboarding with Ledn

Scaling Corporate Onboarding by Embedding Compliance

Imperial Service at CIBC

Turning Advisor Transitions Into Moments of Client Trust

Imperial Service at CIBC

Turning Advisor Transitions Into Moments of Client Trust

Banana Republic with Fairwinds

Building Banana Republic Factory Canada's Digital Storefront

Banana Republic with Fairwinds

Building Banana Republic Factory Canada's Digital Storefront

my playground

building ariowa

Ariowa is a cultural memory platform I'm building for the pan-African community and beyond, centered on a single question: what will the future remember about us? Structured as five interconnected "rooms" — The Kitchen, The Closet, The Family Room, The Garden, and The Library — it gives people a way to preserve, remix, and pass on the fragments of home that travel with us: recipes, voice notes, wedding songs, love letters. The first campaign, Memory in Motion, invites contributors to submit what home means to them, building a living archive designed to carry cultural memory forward to 2100 and beyond.
I'm developing Ariowa end-to-end as founder and sole designer-developer — from brand strategy and narrative design through to a production-ready web experience. The project spans identity systems, editorial content, a contributor submission flow, and an AI-assisted memory shaping tool, all built in Next.js, Tailwind CSS, and Supabase and deployed on Vercel. It's both a real product and a live demonstration of how I work: designing with intent first, then building in code with AI as a true collaborator in the process.

the studio

My experience design studio Losa Design specializes in art direction, brand strategy, inclusive design, and cultural storytelling.

strategy

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Every design decision is tied to a business outcome. I offer market analysis, strategic planning and competitive insight to position your brand with precision in the digital landscape.

design

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art direction

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experience

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strategy

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Every design decision is tied to a business outcome. I offer market analysis, strategic planning and competitive insight to position your brand with precision in the digital landscape.

design

Read more +

art direction

Read more +

experience

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work with me

time to make our dreams a reality

© ilelosa eguavoen 2026

© ilelosa eguavoen 2026

© ilelosa eguavoen 2026